Social Media Writer
soc-media-writer/
Social posts and video scripts built on named copywriting frameworks, strong hooks and retention beats. For video it writes the voiceover, a timed shot list and notes on why it works.
Social content engineered around named copywriting frameworks, scroll-stopping hooks, and retention mechanics.
Why use it
- Generic AI copy reads like generic AI copy, and dies in the first two seconds.
- A script with no retention plan loses the viewer at 0:07 and nobody knows why.
What it does
- For video: three coordinated outputs, the spoken dialogue, a timed two-column video scenario (shot list + visual cues), and an explanation of the frameworks, hook and retention beats used.
- Standalone posts for LinkedIn, X, Instagram and YouTube.
- Hook banks, content matrices, Hub-and-Spoke repurposing plans, VSLs.
- Platform rules baked in: algorithm weights, retention targets, pixel-exact safe zones.
Benefits
- Beat the scroll. Hooks engineered for the first two seconds, not written by vibes.
- Retention by design: and it shows you exactly which beats hold the viewer.
- One idea → a full distribution set: script, shot list, and posts for every platform.
- Stops sounding like AI. Named frameworks instead of generic filler.
Install
Download this skill and copy the soc-media-writer folder to .claude/skills/soc-media-writer/ in your project, or to ~/.claude/skills/soc-media-writer/ to use it in every project. Claude Code finds it on its own; you can also call it with /soc-media-writer.
Part of the Content Creation bundle. To get the whole set as a Claude Code plugin: /plugin marketplace add endorphin-ai/hasbrains-agent-kit, then /plugin install content-creation@hasbrains-agent-kit.
Source: endorphin-ai/hasbrains-agent-kit. License: MIT.
Files (12)
Files
# Content Matrix + Hub-and-Spoke Template
Use when the user wants a content engine (Justin Welsh's system). Fill the matrix with the user's real pillars and styles, then generate one headline per cell. Then build the staggered spoke calendar.
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## 1. Content Matrix (blank)
Replace the axes with the user's actual thematic pillars (rows) and writing styles (columns). Generate one concrete headline per cell — not a topic, an actual post title.
| Theme \ Style | Listicle | Contrarian | Actionable | Present vs. Future | X vs. Y |
| -------------- | -------- | ---------- | ---------- | ------------------ | ------- |
| **[Pillar 1]** | | | | | |
| **[Pillar 2]** | | | | | |
| **[Pillar 3]** | | | | | |
Style definitions:
- **Listicle** — "N things that…" enumerated value.
- **Contrarian** — challenge an accepted belief (back it up).
- **Actionable** — "How to [task] in N steps."
- **Present vs. Future** — the old way vs. where it's going.
- **X vs. Y** — direct comparison that forces a choice.
A 3×5 matrix yields 15 post ideas in one session. Mark the 4–6 strongest cells to become Hub topics.
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## 2. Hub-and-Spoke calendar (blank)
Pick one matrix cell (or a deeper theme) as the weekly **Hub** (long-form: newsletter or long video). Deconstruct it into 4–6 **Spokes** staggered over weeks, each with a CTA back to the Hub.
**Hub:** [long-form title] — published [day], Week 0
| Spoke | Style | Platform | Publish | CTA back to Hub |
| ----- | --------------------- | -------- | --------- | --------------- |
| 1 | Story-driven post | LinkedIn | Mon, Wk 1 | [link/keyword] |
| 2 | Tactical listicle | X | Tue, Wk 2 | [link/keyword] |
| 3 | Contrarian take | LinkedIn | Wed, Wk 3 | [link/keyword] |
| 4 | Visual infographic | X / IG | Thu, Wk 4 | [link/keyword] |
| 5 | Analytical case study | LinkedIn | Fri, Wk 5 | [link/keyword] |
Notes:
- Stagger spokes over _weeks_, not all in one — one Hub feeds a month-plus of distribution.
- Each spoke uses a different writing style so the same Hub doesn't feel repetitive across the feed.
- Consider a Substack mirror of the Hub to tap native recommendation growth.